Database Marketing Specialist
Job Description
Summary:
It is the responsibility of the Database Marketing Specialist to oversee in the creation and management of direct marketing campaigns and email marketing initiatives; managing deadlines; and communicating with vendors and internal stakeholders.
Position also responds to guest inquiries about offers, conducts property training on marketing systems and programs.
Finally, incumbent will proof-read all direct marketing offers and participates in improving data quality.
ESSENTIAL DUTIES AND RESPONSIBILITIES :
Manage and execute direct mail and email marketing campaigns, including email blasts and configuring trigger-based programs.
Direct, plan, or implement policies, objectives, or activities of organizations or businesses to ensure continuing operations, to maximize marketing campaign building efficiencies and increase production.
Prepare data list and marketing campaign builds for approval, including those for implementation of programs.
Maintain all direct marketing projects start to finish, including initiating job-starter, trafficking, managing timelines.
Develop and test new tools related to campaign execution along with developing the process workflow around all campaigns by acting as a project manager.
Respond to guest inquiries about mail offers.
Exhibit conduct in accordance with all Gaming Commission Regulations, Federal and State laws and regulations, and Golden Nugget and departmental policies and procedures.
Proof-read and approve mail as well as participating in improving quality of data.
Safeguard the confidential information of all employee, department and company records.
Perform other duties as assigned.
Maintain a clean, safe, hazard-free work environment within area of responsibility.
Consistently deliver positive, courteous and professional guest service in all interactions with guests, visitors, vendors and fellow employees.
SUPERVISORY RESPONSIBILITIES :
NoneQUALIFICATIONS :
To perform this job successfully, an individual must be able to perform the duties and responsibilities satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Excellent analytical, problem solving, administrative, multi-tasking, organization and prioritization skillsExcellent interpersonal and communication skills (verbal and written), fluent English and articulateAbility to work efficiently, independently and cohesively, consistently producing quality resultsComputer literate in Microsoft Office applications required.
Must be able to successfully register with the NV Gaming Control Board.
EDUCATION and/or EXPERIENCE :
Bachelor's or related degree preferredTwo years' experience in comparable roles, preferably with at least one in gaming.
Minimum age requirement is 21MATHEMATICAL SKILLS:
Must possess basic mathematical skills to include ability to add, subtract, multiply and divide specific to position responsibilities.
Language Skills:
Ability to read and understand all policies and procedures.
Must be able to communicate effectively with guests, employees, and members of management in English, specific to position duties and responsibilities.
Must be able to complete standard forms and reports.
PHYSICAL DEMANDS :
The physical demands described here are representative of those that must be met by an incumbent to successfully perform the duties and responsibilities of the position.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, duties and responsibilities.
Constant standing, walking 10 - 20 ft.
, balancing, twisting, reaching and bending.
Frequent eye/hand coordination, manual dexterity, fingering, handling, wrist motion and bending/stooping.
Frequently speaking, hearing, listening, seeing to communicate with guests and fellow employees.
Constant mental alertness, remembering/paying attention to/observing details, making decisions; directing others; following directions; concentrating amid distractions.
Occasionally sitting, reaching, lifting up to 50 lbs.
, carrying, hearing, smelling and kneeling.
Constant planning.
Must have the manual dexterity to operate a computer and other office equipment.
WORK ENVIRONMENT :
The work environment characteristics described here are representative of those an employee encounters while performing the duties and responsibilities of this position.
Inside, humid, changing temperatureMarble floors; carpetModerate noiseWorking with others and sometimes alone.
Disclaimer:
This is not an exhaustive list of all responsibilities, requirements and skills.
Leadership reserves the right to revise the job or to require that different tasks be performed as necessary.
Recommended Skills Administration Analytical Audio Equipments Communication Computer Literacy Confidentiality Apply to this job.
Think you're the perfect candidate? Apply on company site $('.
external-apply-email-saved').
on('click', function (event) window.
ExternalApply = window.
open('/interstitial?jobdid=j3n85b726zf54m0ytc4', 'ExternalApply-j3n85b726zf54m0ytc4'); ); Estimated Salary: $20 to $28 per hour based on qualifications.
Summary:
It is the responsibility of the Database Marketing Specialist to oversee in the creation and management of direct marketing campaigns and email marketing initiatives; managing deadlines; and communicating with vendors and internal stakeholders.
Position also responds to guest inquiries about offers, conducts property training on marketing systems and programs.
Finally, incumbent will proof-read all direct marketing offers and participates in improving data quality.
ESSENTIAL DUTIES AND RESPONSIBILITIES :
Manage and execute direct mail and email marketing campaigns, including email blasts and configuring trigger-based programs.
Direct, plan, or implement policies, objectives, or activities of organizations or businesses to ensure continuing operations, to maximize marketing campaign building efficiencies and increase production.
Prepare data list and marketing campaign builds for approval, including those for implementation of programs.
Maintain all direct marketing projects start to finish, including initiating job-starter, trafficking, managing timelines.
Develop and test new tools related to campaign execution along with developing the process workflow around all campaigns by acting as a project manager.
Respond to guest inquiries about mail offers.
Exhibit conduct in accordance with all Gaming Commission Regulations, Federal and State laws and regulations, and Golden Nugget and departmental policies and procedures.
Proof-read and approve mail as well as participating in improving quality of data.
Safeguard the confidential information of all employee, department and company records.
Perform other duties as assigned.
Maintain a clean, safe, hazard-free work environment within area of responsibility.
Consistently deliver positive, courteous and professional guest service in all interactions with guests, visitors, vendors and fellow employees.
SUPERVISORY RESPONSIBILITIES :
NoneQUALIFICATIONS :
To perform this job successfully, an individual must be able to perform the duties and responsibilities satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Excellent analytical, problem solving, administrative, multi-tasking, organization and prioritization skillsExcellent interpersonal and communication skills (verbal and written), fluent English and articulateAbility to work efficiently, independently and cohesively, consistently producing quality resultsComputer literate in Microsoft Office applications required.
Must be able to successfully register with the NV Gaming Control Board.
EDUCATION and/or EXPERIENCE :
Bachelor's or related degree preferredTwo years' experience in comparable roles, preferably with at least one in gaming.
Minimum age requirement is 21MATHEMATICAL SKILLS:
Must possess basic mathematical skills to include ability to add, subtract, multiply and divide specific to position responsibilities.
Language Skills:
Ability to read and understand all policies and procedures.
Must be able to communicate effectively with guests, employees, and members of management in English, specific to position duties and responsibilities.
Must be able to complete standard forms and reports.
PHYSICAL DEMANDS :
The physical demands described here are representative of those that must be met by an incumbent to successfully perform the duties and responsibilities of the position.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, duties and responsibilities.
Constant standing, walking 10 - 20 ft.
, balancing, twisting, reaching and bending.
Frequent eye/hand coordination, manual dexterity, fingering, handling, wrist motion and bending/stooping.
Frequently speaking, hearing, listening, seeing to communicate with guests and fellow employees.
Constant mental alertness, remembering/paying attention to/observing details, making decisions; directing others; following directions; concentrating amid distractions.
Occasionally sitting, reaching, lifting up to 50 lbs.
, carrying, hearing, smelling and kneeling.
Constant planning.
Must have the manual dexterity to operate a computer and other office equipment.
WORK ENVIRONMENT :
The work environment characteristics described here are representative of those an employee encounters while performing the duties and responsibilities of this position.
Inside, humid, changing temperatureMarble floors; carpetModerate noiseWorking with others and sometimes alone.
Disclaimer:
This is not an exhaustive list of all responsibilities, requirements and skills.
Leadership reserves the right to revise the job or to require that different tasks be performed as necessary.
Recommended Skills Administration Analytical Audio Equipments Communication Computer Literacy Confidentiality Apply to this job.
Think you're the perfect candidate? Apply on company site $('.
external-apply-email-saved').
on('click', function (event) window.
ExternalApply = window.
open('/interstitial?jobdid=j3n85b726zf54m0ytc4', 'ExternalApply-j3n85b726zf54m0ytc4'); ); Estimated Salary: $20 to $28 per hour based on qualifications.
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